20/20 Credit Brand Guidelines

Fledgling startup 20/20 Credit needed a set of brand guidelines developed to set the tone and personality for all of their marketing collateral moving forward. To accomplish this, I interviewed key stakeholders to develop their voice, values, and messaging guidelines. These are some of the guidelines we developed.

A happy couple indoors, with the man lifting the woman in a friendly embrace, near large windows, with white sketch outlines of furniture on the wall behind them, and the text '20/20 CREDIT' and 'Brand Guidelines' on a blue background.
A webpage titled 'Brand Pillars' with four sections titled Experienced, Fast, Cost Effective, and Accurate, describing services related to credit reports, with the 20/20 Credit logo at the bottom left.
Corporate values statement from 20/20 Credit, listing honesty, innovation, teamwork, education, and accountability, with the company logo at the bottom left.
A webpage with the heading "Brand Personality" and two sections. The left image shows a hand holding a pen over a financial report with graphs, labeled "Supportive." The right image shows a smiling couple looking at a tablet together, labeled "Empowering."
A slide titled 'Brand Personality' with two sections. The left section has a photo of a person relaxing with their hands behind their head, labeled 'Confident' with the subtitle 'Results that speak for themselves' and paragraph text. The right section shows a handshake between two people, labeled 'Trustworthy' with the subtitle 'We’re on your team' and paragraph text.