BRAWNY®

Similar to Quilted Northern®, Brawny® was part of the content experiment that Devon Hosford and I worked on together at Georgia-Pacific. Our two-person team created custom content for use on social media, e-comm, and email. The clients loved the work, and the quality of our content set a new bar for all future content created by our in-house agency. We also got to have some fun playing with ABC’s hit show, The Bachelor, for Valentine’s Day.

Instagram post showing a roll of Brawny Tear-A-Square paper towels with a red rose and scattered rose petals against a pink background. The caption reads, "Will you accept this roll?"
Instagram post showing a marble countertop with a person's hand wiping powder and coffee grounds, a coffee grinder, paper towels, and a plant. The post is from BRAWNY with a caption about cleaning coffee grounds.
Instagram post showing a package of Brawny Tear-A-Square paper towels on a green table with popcorn and Mike and Ike candies. The caption promotes using the paper towels for pre-game snacks.