Sally Beauty Rebrand

Sally launched as a beauty supply store in 1964, and needed to take a bold swing to stay relevant and top of mind for a new millennial audience. We worked with Sally to evolve their brand for today’s customer, taking Sally from ‘Your Beauty Supply Store’ of 1964 to ‘Your Go-To Friend’ in 2024.

Reintroducing Sally Beauty Sizzle

OOH, Social, Digital

Credits

Design Jake Kincaid, Paola Delucca Velilla,

Typeface Founders Grotesk, Klim Type Foundry

Strategy & Research Catherine Nguyen, Daniella Bloch, Sarah Miller, Shannon Miranda

Production Charleston Crouch, Lauren Deal, Maggie Kalodimos

Writing Amanda Thames, Jazz Jemison

Motion Design Greg Browe, Jen Kim

Creative Direction Antonio Mondragon Becker