Sally Beauty Rebrand

Sally launched as a beloved beauty supply store in 1964, and needed to take a bold swing to stay relevant in 2026. We worked with Sally to evolve their brand for today’s customer, and I wrote this launch video and OOH ads to reintroduce Sally to Millennials and Gen Z. In case you’re wondering, the song is Tambourine by Eve — obsessed.

Reintroducing Sally Beauty Sizzle

OOH, Social, Digital

Billboard advertisement for Sally Beauty featuring a woman with curly brown hair and pink hair, and bold text promoting volumized, moisturized, energized hair, with a red SALE sign on the right side.
Billboard advertisement featuring a woman applying makeup, with bold red vertical text reading 'SALE' on the right side, promoting beauty products and encouraging shoppers to shop and save at sallybeauty.com.
Three social media posts by Sally Beauty: The first shows a woman with blonde dreads smiling, with the text 'Create a look that's uniquely yours.' The second displays a close-up of a finger applying nail polish, with the text 'Mellow, moisturized, manicured.' The third features a woman winking and puckering her lips, with the text 'Make your beauty mark.'
Close-up of a woman with curly blonde hair and makeup, advertisement for Sally promoting buy 2 get 1 free hair color.

Credits

Design Jake Kincaid, Paola Delucca Velilla,

Typeface  Founders Grotesk, Klim Type Foundry

Strategy & Research  Catherine Nguyen, Daniella Bloch, Sarah Miller, Shannon Miranda

Production  Charleston Crouch, Lauren Deal, Maggie Kalodimos

Writing  Amanda Thames, Jazz Jemison

Motion Design  Greg Browe,  Jen Kim

Creative Direction  Antonio Mondragon Becker