Spotify contacted Instrument because they wanted to give advertisers a more engaging way to learn about Spotify ads. I wrote copy for their brand book, homepage, and five landing pages, weaving in Spotify's authentic voice and visual identity. I also concepted the identities of three fake brands, complete with names, ads, logos, and taglines — a much faster task than jumping through all the hoops to feature real brands. Spotify’s a dream client, and they loved the results enough to bring us on for their next project — Spotify for Authors! Visit the full site here.