Spotify for Authors

Spotify transformed the steaming landscape with its music and podcast library, and when it was time to expand into audiobooks, they came to Instrument. I wrote their messaging guidelines, website copy, and the script for an anthem video to help them shout to the world that a new audiobooks player was in town. But if you want to stream Mists of Lunarea, the newest fantasy novel by Kinari Luopos, you’re out of luck. I totally made up that book and author so we could whiz through approvals.

Launch Video Script

Sizzle, OOH, Supporting Assets

A digital billboard displaying a list of authors, including Julia Fox, Brianna Wiest, Ru Paul, Emily Austin, Weny Y-Lee, Drew Afualo, Emma Cline, and Jay Elis, with promotional images of two individuals and a logo for Spotify for Authors.
An outdoor billboard displays the message, "Captivate a world of listeners for Authors," with the Spotify logo. The billboard also shows partial images of book covers and a person with red hair.
A poster of a woman with dark hair in braids, wearing a floral top and large earrings, with the text 'Zadie Smith' and a Spotify code below it, outside on a city street during daytime.
Green background with white text that says "MAKE WAVES."

Credits

Design Jake Palu, Ethel Moore, Stephanie Miller

Strategy  Daniella Block, Chaylee Brown

Production  Abby Fujioka, Maggie Kalodimos, Alexandra Izdebski, Lupe Garcia, George Lee

Writing  Amanda Thames

Development  Jeremie Carlson, 

Motion Design  Bella Shinh, Jamal Qutub, Clint Beastwood

Photography  Naima Green

Cinematography  David Freemas

Editing  Kenneth Casey Swoyer

Creative Direction  August Heffner